Implementing Purchasing and Supply Chain Management: Best Practices in Market Research - Softcover

Nicosia, Nancy; Moore, Nancy Y.

 
9780833039859: Implementing Purchasing and Supply Chain Management: Best Practices in Market Research

Synopsis

The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. This monograph begins with background information organized around the process for conducting market research and proceeds through the how-to steps for conducting this research. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.

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From the Back Cover

Provides background about market research and a summary of "how-to" guidance for U.S. Air Force commodity teams tasked with conducting market research in order to improve Air Force procurement by emulating commercial best practices.

From the Inside Flap

Provides background about market research and a summary of "how-to" guidance for U.S. Air Force commodity teams tasked with conducting market research in order to improve Air Force procurement by emulating commercial best practices.

"About this title" may belong to another edition of this title.