Completely revised and updated, this fourth edition continues that tradition with many more figures, case studies and sample policies, and new content on grant writing, program budgeting, hiring, and creative compensation.
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Darlene E. Weingand, Ph.D., is currently adjunct professor at the University of Hawaii, Manoa and professor erneritus at the University of Wisconsin, Madison, where she served for many years as professor in the School of Library and Information Studies. One of the nation's leading marketing consultants, speakers, and educators in library and information science management, Weingand is the best-selling author of Customer Service Excellence: A Concise Guide for Librarians and Future-Driven Library Marketing (ALA Editions).
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