Synopsis
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.
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About the Author
Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master’s degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don’t Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.
Reviews
Starred Review. As libraries compete with Netflix, Barnes and Noble, and Starbucks, they must use branding to remain visible in a saturated market. While creating a brand may seem like a daunting task (e.g., developing a logo, tagline, colors, typeface, signage, name tags, and library cards), Doucett (director, Curtis Memorial Lib., Brunswick, ME) has drawn an easy-to-follow road map. Besides clarifying the distinctions between marketing and branding, she advises on who to include in the branding process and explains how to do a brand audit (very helpful!) and write an honest tagline. She also offers tips for working with outside help and outlines common pitfalls. Doucett saves the best for last: Appendix A provides examples of library brands and tells their stories of the branding process; Appendix B is a word list to help your library find a unique tagline (a great resource to get the creative juices flowing!). Other pluses are suggestions for success, frequently asked questions, and end-of-chapter exercises. Highly recommended for professional collections.—Carrie Scarr, West Fargo P.L., ND
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Creating Your Library Brand
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Creating Your Library Brand
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
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Creating Your Library Brand : Communicating Your Relevance and Value to Your Patrons
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