Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian - Softcover

Nancy Dowd; Mary Evangeliste; Jonathan Silberman

Softcover

ISBN 10: 0838910009 ISBN 13: 9780838910009

Publisher: ALA Editions, 2010

Synopsis

Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.

About this title

About the Author

Nancy Dowd is director of marketing for the New Jersey State Library, where she incorporates her career experiences as an editor, writer, presenter, and marketer to produce effective and replicable marketing strategies for libraries. Her marketing campaign featuring the Easy Readers calendar transformed the image of librarians and received international attention. Her work has received awards from the American Library Association and the New Jersey Library Association. She is the author of two blogs, The M Word and The Best of Library Videos.

Mary Evangeliste has more than fifteen years of experience in the fine arts and in libraries. She has taught, lectured, and presented in the areas of art history, librarianship, and marketing for local and national groups including the State Department, the Maryland School of Art and Design, Prince George s Community College, the University of Pittsburgh, the Library Administration and Management Association, the Association of College and Research Libraries, and the ALA. She is the cofounder of Fearless Future and the Director of User Services and Outreach at Musselman Library, Gettysburg College. She holds a BA in art history from Allegheny College and an MLIS in library and information science from the University of Pittsburgh. Mary has been honored with two national library marketing awards, 3M Check-It-Out Yourself Day and ACRL s 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award.

Jonathan Silberman is an award-winning graphic designer who helps nonprofits and educational institutions develop marketing and identity systems. Before cofounding his design and marketing consulting firm, Fearless Future, with his business partner, Mary Evangeliste, he worked as a freelance designer for more than seven years. His first experience as the main designer for the marketing team at American University Library was honored by ACRL with the 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award. In his current position as American University s graphic designer, Jonathan has been fundamental in creating three very successful comprehensive marketing campaigns. Jonathan s designs have been used in international and national library presentations on marketing, such as the International Federation of Library Associations and Institutions, ACRL, LAMA, and ALA. He was interviewed for the May 2006 volume of one of the top graphic design publications, Print.

From Booklist

Although the initial aim of this book was to offer 10-minute marketing solutions for libraries, the authors soon realized that “nothing worthwhile can get done in ten minutes.” Instead, they offer 10 strategies, among them word-of-mouth marketing (WOMM), outreach, advocacy, and branding. Thus, the library can find solutions for different audiences and budgets. One chapter covers “The New Marketing Tools” such as blogs, Twitter, and podcasts. The book is nicely designed and full of examples, lists, work sheets, and other aids. Although it could be read cover to cover, it is just as useful for browsing chapters or skimming the headings for ideas, such as creating a story bank or a wiki. This useful guide helps libraries tell their story and make their best practices known. --Patricia Hogan

Edition details

• Publisher: ALA Editions
• Publication date: 2010
• ISBN 10: 0838910009
• ISBN 13: 9780838910009
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 152