Synopsis
Today's library leaders face a world in which the only constant is change. Seeking out innovative ways to meet the evolving needs of their communities has become a critical part of their responsibilities.In this book, Doucett mines new territory in this ongoing effort by exploring how successful organizations "outside the stacks" conduct their business. She interviews leaders of advertising, online commerce, fundraising, retailing, crowdsourcing and other organizations (including Kickstarter, L.L. Bean, Down East Magazine and Tom's of Maine, among others), learning what they do exceptionally well. From this research she presents more than 100 examples of game-changing ideas ready for application in libraries. And most importantly, she articulates a simple process that readers can use to pursue the same path of exploration at their own institutions, including the actual questions used during her interviews.An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.
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About the Author
Elisabeth Doucett is the director of Curtis Memorial Library in Brunswick, Maine. In addition to a master's degree from the Simmons College Graduate School of Library and Information Science, she has an MBA in marketing from the Kellogg Graduate School of Management at Northwestern University. She is author of the books Creating Your Library Brand and What They Don't Teach You at Library School. She speaks and teaches nationally, generally focusing on the topics of library marketing, branding, and trend tracking.
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New Routes to Library Success : 100+ Ideas from Outside the Stacks
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American Library Association, 2015
ISBN 10: 083891313X
ISBN 13: 9780838913130
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New Routes to Library Success: 100+ Ideas from Outside the Stacks
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Taschenbuch. Condition: Neu. Neuware - Whether in person or electronically, users come to the public library from outside the library realm. And that's exactly where genuinely transformational ideas lie. In this book Doucett mines new territory by exploring how successful organisations 'outside the stacks" conduct their business. She hones in on transformational concepts that are ready for application in public libraries, offering more than a hundred innovative ideas that can be put into practice. Seller Inventory # 9780838913130
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