Assessing Service Quality puts customers at the center of the evaluation process. It provides cutting-edge measurement strategies and data collection methods to measure service quality in academic and public libraries. The authors examine service quality standards and explain how services can be quantitatively and qualitatively assessed. Librarians can select the service factors and customer expectations they want to assess. Practical assessment tools provide the keys to measure service quality and identify strengths and weaknesses to narrow the gap between business-as-usual service delivery and customer expectations.
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Peter Hernon is a professor at the Graduate School of Library Science, Simmons College.
As a complement to their earlier Service Quality in Academic Libraries (Professional Media, LJ 2/1/96), authors Hernon (GSLIS, Simmons Coll.) and Altman (Graduate Library School, Univ. of Arizona) now concentrate on how to assess service quality and customer satisfaction. Here they suggest new ways to think about library services, clarify the distinction between service quality and customer satisfaction, present strategies for developing a customer service plan, identify procedures to measure service quality and satisfaction, and, if you havent already guessed, challenge conventional thinking about these powerful principles. These ideas are built on long-held important elements that guide any successful business; the bibliography is replete with library literature indicating the wide-ranging adaptation of these vital components in libraries and the prevailing awareness of how important it is to focus the operations of a library around the expectations of the customer. Numerous excellent tracking forms and survey and satisfaction instruments provide mechanisms to carry out a commitment to satisfying the needs of customers, especially for leading librarians who long ago tossed that useless suggestion box. Kudos to these authors for providing an essential resource for librarians who understand that folks who walk into their libraries are not patrons but customers. Highly recommended, especially for MLIS faculty and students.Dale F. Farris, Groves, TX
Copyright 1999 Reed Business Information, Inc.
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