Competitive Technical Intelligence: A Guide to Design, Analysis, and Action (ACS Professional Reference Book)

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9780841235151: Competitive Technical Intelligence: A Guide to Design, Analysis, and Action (ACS Professional Reference Book)
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Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clear emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.

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About the Author:

Mathias M. Coburn is at Widener University.

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"Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News


"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review


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Book Description American Chemical Society, United States, 1999. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This volume is intended to provide readers with tools to design and implement a Competitive Technical Intelligence System in a way that is credible, and so that decision makers can rely on the intelligence developed to take strategic or tactical action. Cost-effective methods are illustrated which will enable organizations to develop functioning capability with limited budgets and personnel. Seller Inventory # APC9780841235151

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