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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization - Hardcover
Synopsis
The author of Image Marketing: Using Public Perceptions to Attain Business Objectives demystifies publicity by discussing how it's done, what it costs, and how to devise and manage an effective targeted influence campaign for profit and nonprofit ventures. Includes media examples, advice on using electronic tools, and a 101-point crash course in publicity. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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From the Back Cover
Written in a highly engaging, accessible style, The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging events, speeches, benefits and photo opportunities. Directing his advice toward anyone who might need to craft a publicity plan--small business owners, non-profit groups, small associations, solo service providers--as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.
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