Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
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Softcover
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9448739-6
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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McGraw-Hill College, Blacklick, Ohio, U.S.A., 1998
ISBN 10: 0844203513
ISBN 13: 9780844203515
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill College January 1999, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
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