This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
"synopsis" may belong to another edition of this title.
Book Description NTC/Contemporary Publishing Comp, 1999. Paperback. Condition: New. Ships Fast! Satisfaction Guaranteed!. Seller Inventory # mon0000568293
Book Description McGraw-Hill College, 1998. Condition: New. book. Seller Inventory # M0844203513
Book Description NTC/Contemporary Publishing Company, 1999. Paperback. Condition: New. 4 Sub. Seller Inventory # DADAX0844203513
Book Description McGraw-Hill College, 1998. Paperback. Condition: New. Never used!. Seller Inventory # P110844203513