Public Relations Writing: The Essentials of Style and Format

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9780844203515: Public Relations Writing: The Essentials of Style and Format
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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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Other Popular Editions of the Same Title

9780072882568: Public Relations Writing: The Essentials of Style and Format (NAI)

Featured Edition

ISBN 10:  0072882565 ISBN 13:  9780072882568
Publisher: McGraw-Hill Humanities/Soci..., 2004
Softcover

9780844203522: Public Relations Writing: The Essentials of Style and Format : Workbook

McGraw..., 1998
Softcover

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