Items related to Media Planning Workbook

William B. Goodrich Media Planning Workbook ISBN 13: 9780844230801

Media Planning Workbook - Softcover

William B. Goodrich

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9780844230801: Media Planning Workbook
Softcover
ISBN 10: 0844230804 ISBN 13: 9780844230801
Publisher: Ntc Pub Group

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Synopsis

Book by Sissors, Jack Z.

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About the Author

In Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.

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  • PublisherNtc Pub Group
  • ISBN 10 0844230804
  • ISBN 13 9780844230801
  • BindingPaperback
  • Edition number2
  • Rating
    • 3.4 out of 5 stars
      10 ratings by Goodreads

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Other Popular Editions of the Same Title

9780844235028: Media Planning Workbook, 5th Edition

Featured Edition

ISBN 10:  0844235024 ISBN 13:  9780844235028
Publisher: McGraw-Hill, 2001
Softcover