Items related to Successful Direct Marketing Methods
Synopsis
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.
Hailed as the â bibleâ of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:
- The expanding objectives of direct marketing in the digital age
- Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
- CRM applications, data mining, call center, campaign management, and sales force automation
- Customer experience management--connecting customers and brands at every touch point
- Brand building with direct marketing tools and techniques
- The growth of direct marketing in Europe, Asia, and Latin America
- Methods of international marketing--both direct and telemarketing
Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.
"synopsis" may belong to another edition of this title.
- PublisherNTC/Contemporary Publishing Company
- Publication date1985
- ISBN 10 0844230863
- ISBN 13 9780844230863
- BindingHardcover
- LanguageEnglish
- Edition number3
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Successful Direct Marketing Methods
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McGraw-Hill/Contemporary, 1993
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Hardcover
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Successful Direct Marketing Methods
Published by
NTC/Contemporary Publishing Comp, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Hardcover
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_367811435
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Successful Direct Marketing Methods
Published by
NTC/Contemporary Publishing Company, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
Used
Hardcover
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Successful Direct Marketing Methods
Published by
NTC/Contemporary Publishing Company, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Successful Direct Marketing Methods 3ED
Published by
Ntc/contemporary+publishing Co, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Successful Direct Marketing Methods - Support Groups and America*s New Quest for Community
Published by
NTC/Contemporary Publishing Company, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Successful Direct Marketing Methods
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Wordsworth Editions Ltd., 1985
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Successful Direct Marketing Methods
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Wordsworth Editions Ltd., 1985
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ISBN 13: 9780844230863
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Successful Direct Marketing Methods
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Wordsworth Editions Ltd., 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
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Successful Direct Marketing Methods 3ED
Published by
Ntc/contemporary+publishing Co, 1985
ISBN 10: 0844230863
ISBN 13: 9780844230863
Used
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