"synopsis" may belong to another edition of this title.
Jack Z. Sissors has more than 30 years of experience teaching media planning and strategy at Northwestern University.
Roger Baron is the senior vice president and director of media research at Foote, Cone & Belding in Chicago. A member of the ARF Media Communications Council, he is the past president of the Media Research Club of Chicago.
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.75
Within U.S.A.
Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_348269404
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00019857050