This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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hardcover, 8¾" x 11¼", with illustrated board covers 350 pages This fully-revised seventh editiom is the most thorough copywriting text available. From low budget local Advertising to big-budget national television spots, learn to create headlines that sell and master the art of writing powerful, sales-clinching body copy for large and small markets in many industries and many media. It provides updated illustrations, storyboards, and photos to keep you current on today's most effective advertising techniques. As packed book weighs 1½kgs (3¼lbs), slightly higher than usual shipping costs may apply. Book in VERY GOOD condition. Seller Inventory # 40450
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