Selling on the Net contains expert guidance for putting more selling power into your presentations, crea tive ideas for tailoring offers and presentations to Net use rs, and analysis of sites and pages explaining what works, w hat doesn''t and why. '
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Herschell Gordon Lewis is President of Communicomp, a full-service direct marketing agency based in Plantation, Florida.
Is the Internet really the right medium to use for a business? This question and many more will be answered here, in a discussion of the basic principles of interactive marketing and its applications to the business environment. There are plenty of guides on the market on how to sell via the Internet: this packs in illustrations and examples which explain all facets of Internet applications. -- Midwest Book Review
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