Items related to Which Ad Pulled Best?: 50 Case Histories on How to...
Synopsis
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
"synopsis" may belong to another edition of this title.
From the Back Cover
"I found the WAPB series extremely useful for testing and refining advertising principles. The availability of test scores makes the book invaluable for students of advertising."
-J. Scott Armstrong, Professor of Marketing & Author of Persuasive Advertising
The Wharton School, University of Pennsylvania
"WAPB is one of the most successful teaching tools I have ever used. Students always want to know what works. Asking them to choose which of two ads pulled best, then defend their choice, reliably leads to grounded, thoughtful discussion of basic principles, and stimulating in-class debates."
-Edward F. McQuarrie, Professor of Marketing
Leavey School of Business, Santa Clara University
"The most valuable part for me is the recall and persuasion data. Students are amazed that advertising can have 'numbers' associated with ads. When I query the class for their opinion as to which ad 'pulled best,' students are confident of their responses. Only the data can convince them otherwise."
-Jackie Kacen, Clinical Professor, Department of Marketing
C.T. Bauer College of Business, University of Houston
About the Author
Scott Purvis is the president of Gallup & Robinson, Inc.
"About this title" may belong to another edition of this title.
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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Published by
Ntc Pub Group (edition 8), 1996
ISBN 10: 0844233153
ISBN 13: 9780844233154
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Which Ad Pulled Best?
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844233153
ISBN 13: 9780844233154
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 54443374-6
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Which Ad Pulled Best?
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844233153
ISBN 13: 9780844233154
Used
Softcover
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 21391162-20
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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
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Which Ad Pulled Best?
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Paperback. Condition: Very Good. Which Ad Pulled Best? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780844233154
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Which Ad Pulled Best?
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844233153
ISBN 13: 9780844233154
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 21391162-20
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Which Ad Pulled Best?
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780844233154
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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
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