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Synopsis
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
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- PublisherNtc Business Books
- Publication date1995
- ISBN 10 0844233188
- ISBN 13 9780844233185
- BindingHardcover
- Edition number1
- Number of pages256
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Customer Bonding: Pathway to Lasting Customer Loyalty
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ISBN 10: 0844233188
ISBN 13: 9780844233185
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Customer Bonding: Pathway to Lasting Customer Loyalty
Published by
NTC/Contemporary Publishing Company, 1995
ISBN 10: 0844233188
ISBN 13: 9780844233185
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