Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the creativity of the field. Sections introduce the field and give a historical and social context, look at planning and organizing a magazine, and explore editorial, design, production, legal, and ethical issues. The authors are affiliated with Trinity University and Drake University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
"synopsis" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.1. Seller Inventory # G0844233560I3N00
Quantity: 1 available
Seller: Orion Tech, Kingwood, TX, U.S.A.
paperback. Condition: Fair. Seller Inventory # 0844233560-4-31508172
Quantity: 1 available
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
paperback. Condition: Good. Seller Inventory # 0844233560-3-27216428
Quantity: 1 available
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Condition: good. Seller Inventory # 31URM800GMIK_ns
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.1. Seller Inventory # G0844233560I5N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.1. Seller Inventory # G0844233560I3N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.1. Seller Inventory # G0844233560I3N00
Quantity: 1 available
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
paperback. Condition: New. In shrink wrap. Looks like an interesting title!. Seller Inventory # Q-0844233560
Quantity: 1 available