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Managing the Big Sale: A Relational Approach to Marketing Strategies, Tactics, and Selling - Hardcover
Synopsis
Focusing on communication and building relationships, walks through the several steps of landing a major sale and maintaining the account for the long term. Explains account development cycles, the process of strategic marketing, the distinctive roles of various marketing tactics, the role of sales in developing target accounts, and the tools for evaluating progress and capitalizing on opportunities. No bibliography. Annotation c. by Book News, Inc., Portland, Or.
"synopsis" may belong to another edition of this title.
- PublisherNtc Pub Group
- Publication date1996
- ISBN 10 0844234273
- ISBN 13 9780844234274
- BindingHardcover
- Number of pages224
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Managing the Big Sale: A Relational Approach to Marketing Strategies, Tactics, and Selling
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Managing the Big Sale: A Relational Approach to Marketing Strategies, Tactics, and Selling
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Managing the Big Sale: A Relational Approach to Marketing Strategies, Tactics, and Selling
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Focusing on communication and building relationships, walks through the several steps of landing a major sale and maintaining the account for the long term. Explains account development cycles, the process of strategic marketing, the distinctive roles of various marketing tactics, the role of sales in developing target accounts, and the tools for evaluating progress and capitalizing on opportunities. No bibliography. Annotation c. by Book News, Inc., Portland, Or. Seller Inventory # SONG0844234273
Quantity: 1 available