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Synopsis
Successful Direct Marketing Methods
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From the Back Cover
“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.
“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman “...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com
“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
About the Author
Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.
Ron Jacobs is president of Jacobs & Clevenger, a multichannel, direct marketing communications agency that provides direct, digital, and database marketing services; transactional branding; and customer marketing programs. J&C’s practice areas include cross-channel strategy and planning, implementation, and creative and database optimization. The author of many articles on direct marketing and a frequent speaker, he works with clients and organizations in the U.S. and around the world.
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- PublisherNTC
- Publication date1994
- ISBN 10 0844235105
- ISBN 13 9780844235103
- BindingHardcover
- LanguageEnglish
- Edition number5
- Rating
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Successful Direct Marketing Methods
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235105
ISBN 13: 9780844235103
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Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. Very Good dust jacket. Fifth edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # U00B-04768
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Successful Direct Marketing Methods
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235105
ISBN 13: 9780844235103
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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Hardcover. Condition: UsedVeryGood. Hardcover; 5th edition; light fading and shelf wear to exterior; top corner of one contents page folded down; in very good condition with clean text, firm binding. Dust jacket shows light scuffing and shelf wear, with an indentation mark on back. Seller Inventory # 99383
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