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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting - Hardcover
Synopsis
A guide to creating and implementing an advertising media plan, for media planners, advertisers, marketers, and business managers. Covers developing objectives, evaluating various advertising media, handling media calculations and formulae, negotiating media buys, and evaluating a plan's impact. Includes discussion of the role of media in business and in consumer's lives, and appendices listing contact information for publications, research companies, and associations. Contains chapter summaries and checklists. Annotation copyright Book News, Inc. Portland, Or.
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook : A Complete Guide to Advertising, Media Selection, Planning, Research and Buging
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
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The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
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McGraw-Hill Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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Condition: Gut. Zustand: Gut | Seiten: 256 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 43064115/203
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) Katz, Helen E.
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McGraw-Hill Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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Hardcover. Condition: gut. 1995. The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) In englischer Sprache. pages. Seller Inventory # BN182334
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