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Synopsis
Gives you every tested and proven rule, tool, guideline, and trick of the trade for writing sales letters that will light up your cash register, make your phone ring off the hook, and fill your in-basket with business. Packed with hundreds of examples of letters that make and break the rules, along with tips on what works, what doesn't, and why. You'll discover how to:
-- Get big results with every letter
-- Grab and hold your reader's attention
-- Showcase your message
-- Close with a bang (not a whimper)
-- Get your envelope opened every time
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About the Author
Herschell Gordon Lewis is the author of more than 20 books on advertising, copywriting, and direct marketing. He is chairman of BJK&E Direct, a full-service marketing consulting firm.
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- PublisherNTC Business Books
- Publication date1995
- ISBN 10 0844235474
- ISBN 13 9780844235479
- BindingHardcover
- Edition number1
- Number of pages248
- Rating
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Sales Letters That Sizzle
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Sales Letters That Sizzle : All the Hooks, Lines and Sinkers You'll Ever Need to Close Sales
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ISBN 10: 0844235474
ISBN 13: 9780844235479
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Sales Letters That Sizzle : All the Hooks, Lines and Sinkers You'll Ever Need to Close Sales
Published by
McGraw-Hill Trade, 1994
ISBN 10: 0844235474
ISBN 13: 9780844235479
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Sales Letters That Sizzle
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NTC Business Books (edition First Edition), 1995
ISBN 10: 0844235474
ISBN 13: 9780844235479
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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.65. Seller Inventory # G0844235474I3N00
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SALES LETTERS THAT SIZZLE HARD
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