A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation copyright Book News, Inc. Portland, Or.
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Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # X02G-00806
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Condition: Très bon. Ama Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, & Implementations | A. Dutka | NTC Businees Books, 1995. In-8° broché, 230p. Couverture propre. Dos solide. Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon exemplaire [JA8]. Seller Inventory # NG-H5Q3-8OI7
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