Items related to Ama Complete Guide to Small Business Advertising

Ama Complete Guide to Small Business Advertising - Hardcover

Vitale, Joe

 
9780844235943: Ama Complete Guide to Small Business Advertising

Synopsis

A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright Book News, Inc. Portland, Or.

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