Items related to Consumer Behavior
Synopsis
An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation c. by Book News, Inc., Portland, Or.
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Consumer Behavior
Published by
NTC Publishing Group,U.S., 1997
ISBN 10: 0844236748
ISBN 13: 9780844236742
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Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-574-834
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Consumer Behavior
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 0844236748
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Consumer Behavior
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82908442367484
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