Write on Target: The Direct Marketer's Copywriting Handbook - Hardcover

McGraw-Hill

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9780844259147: Write on Target: The Direct Marketer's Copywriting Handbook

Synopsis

The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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