Write on Target: The Direct Marketer's Copywriting Handbook

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9780844259147: Write on Target: The Direct Marketer's Copywriting Handbook
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A guide to writing a money-generating sales letter for anyone with a product to sell. Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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