Items related to Advances in cancer control: Cancer control research...

Advances in cancer control: Cancer control research and the emergence of the oncology product line : proceedings of the Fifth Annual Meeting on ... in clinical and biological research) - Hardcover

Paul F. Engstrom

 
9780845151280: Advances in cancer control: Cancer control research and the emergence of the oncology product line : proceedings of the Fifth Annual Meeting on ... in clinical and biological research)

Synopsis

Focuses on new advances that are having a major impact on the successful industrialization of health care and product line management. Explains how industry is marketing widely-used technologies in cancer screening and detection in order to create more effective cancer communications programs around the country. Discusses such techniques as mammography, the PAP smear, and hemoccult testing; and addresses cancer control research in defined populations, hospital and community networks for cancer control, cancer patient symptom and disease management, and cancer program product lines.

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