Items related to Chiat/Day: The First Twenty Years
Synopsis
Looks at the triumphs and tribulations of the Chiat/Day advertising agency, and shows a wide variety of the ad campaigns they created for their clients
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Reviews
Chiat/Day was formed in 1968 when Jay Chiat and Guy Day merged their advertising agencies, and since then Honda, Porsche, Nissan, Yamaha, Apple, Mitsubishi, Nike, and Reebok have all hired Chiat/Day to create their advertising for billboards, television, and print media. In the last 20 years Chiat/Day has grown from a small, Los Angeles-based agency into a highly regarded agency commanding attention nationally. In his sketchy account, Kessler focuses on the atmosphere of working for Chiat/Day--the euphoria of gaining the Apple account or the pain when the Honda account is lost. The illustrations tell us better than the text why Chiat/Day has succeeded. Ultimately, Kessler's celebration of the creativity of Chiat/Day is impressive. Students of advertising will profit from this display of innovative design.
- Douglas G. Campbell, Warner Pacific Coll., Portland, Ore.
Copyright 1990 Reed Business Information, Inc.
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Chiat/Day
Published by
Rizzoli International Publications December 1989, 1989
ISBN 10: 0847811638
ISBN 13: 9780847811632
Used
Hardcover
Seller: Isle of Books, Bozeman, MT, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Seller Inventory # 634037
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Chiat/Day
Published by
Rizzoli International Publications, Incorporated, 1989
ISBN 10: 0847811638
ISBN 13: 9780847811632
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10656924-75
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Chiat/Day: The First Twenty Years
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_474168678
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Chiat/Day: The First Twenty Years
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0847811638I3N01
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Chiat/Day: The First Twenty Years
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Chiat/Day: The First Twenty Years
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Chiat/Day: The First Twenty Years
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