Direct Mail and Mail Order Handbook - Hardcover

Hodgson, Richard S.

 
9780850131161: Direct Mail and Mail Order Handbook

Synopsis

Now in its 13th edition, this popular "standby" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the field from selecting, training, and compensating salespeople to building up present markets, developing new ones, and the control of costs, profits, and expenses. 1,006 pages. 13th edition. Illustrated with case studies.

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