Items related to Analyzing Sales Promotion: Text & Cases : How to...
Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing - Softcover
Synopsis
Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program. From www.promaxtpo.com: "Second Edition by John C. Totten And Martin P. Block (1996). An interesting book, if your motivation is in getting more value from promotions. Based on USA experiences, the strength of the book lies in it's theoretical analysis. Most valuable is the coverage of where the promotional lift comes from, and the impact of buyers who switch brands. There is no coverage of the overall management of trade spend and narrow focus on incremental performance. The book covers the practice of promotions in the USA and also attempts a more general coverage - i.e. outside grocery.|"
"synopsis" may belong to another edition of this title.
Search results for Analyzing Sales Promotion: Text & Cases : How to...
Stock Image
Analyzing Sales Promotion
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 1063312-75
Quantity: 1 available
Stock Image
Analyzing Sales Promotion
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP82293447
Quantity: 1 available
Stock Image
Analyzing Sales Promotion
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 1063312-75
Quantity: 1 available
Stock Image
Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing
Seller: More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price! Seller Inventory # BOS-U-11e-01365
Quantity: 1 available