Covers everything from strategy, media planning, and research to sales promotion techniques, and persuasive copywriting, giving you the information you need to make effective advertising decisions in every area you deal with.
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Destination, rates & speedsSeller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. Very Good dust jacket. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K15A-03821
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 4 Sub. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4040854-6
Quantity: 1 available