Combine sales force automation technology with the new role of sales management to achieve unprecedented results. This is the first handbook for helping sales managers achieve improved sales results by combining the latest sales automation technology with a progressive "coaching" mind-set.Sales automation technology allows today's sales managers to be more informed than ever about the activities of their sales reps and about the profiles of those reps' customers. At the same time, this technology is allowing sales reps to become more independent and self-starting -- and less in need of sales managers who look over their shoulders and nag to get results. Today, a sales manager needs to take on a new role -- that of a thoroughly informed sales "coach", rather than a sales "cop". Together, the sales manager and the sales rep -- with the help of technology -- can isolate, at any point in the sales cycle, the "best thing to do next to advance the sale".
In simple, nontechnical language, sales managers learn how to use new technology to create a companywide information highway to give their reps a competitive advantage in the marketplace.
Sales management strategies for the 21st century are already taking shape. This book explains the reasons behind these changes and shows how sales managers can benefit!
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Hardcover. Condition: Very Good. No Stock Photos! We photograph every item. How to merge technology and sales managesment for 21st century success. Seller Inventory # 006152
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