Synopsis
Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.
"synopsis" may belong to another edition of this title.
About the Author
GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates
PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield
Review
'This book is an excellent introductory marketing text. Not only are all of the conventional basics concisely explained, but also the level of detailed theory coverage is remarkably good...There are many up-to-date vignettes to illustrate contemporary marketing practice and the many e-examples give a real flavour of marketing practice today.' - Charles Dennis, School of Business and Management, Brunel University
"About this title" may belong to another edition of this title.
Search results for Marketing (Letts Study Aid)
Stock Image
Marketing: College Course Companion (Letts Study Aid)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Marketing: College Course Companion (Letts Study Aid) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780850978544
Buy Used
US$ 7.69
US$ 5.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing: College Course Companion (Letts Study Aid)
Published by
Letts Educational 01/10/1989, 1989
ISBN 10: 0850978548
ISBN 13: 9780850978544
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780850978544
Buy Used
US$ 7.77
US$ 9.32 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
College Course Companion (Letts Study Aid)
Seller: Shadow Books, Norwich, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. Only Blemish Is Name On Inside Rear Wrappers. Seller Inventory # 002107-05
Buy Used
US$ 7.57
US$ 11.95 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available