Synopsis
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services.
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About the Author
Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.
Review
"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."
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