This collection gathers Eco's main writings on mass culture published in a wide variety of journals and newspapers from the mid-50s to the late 1980s. Opening with an anti-Adornian survey of theories of mass culture, Eco goes on to explore such exotica as La Cicciolina, Charlie Brown, Orwell, Fellini, Italian independent radio and the "genius industry". Umberto Eco is a semiologist and medievalist, and is the author of "The Name of the Rose" and "Faith in Fakes".
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An erudite and witty collection of Umberto Eco's essays on mass culture from the 1960s through the 1980s, including major pieces which have not been translated into English before. The discussion is framed by opposing characterizations of current intellectuals as apocalyptic and opposed to all mass culture, or as integrated intellectuals, so much a part of mass culture as to be unaware of serving it. Organized in four main parts, ""Mass Culture: Apocalypse Postponed"", ""Mass Media and the Limits of Communication"", ""The Rise and Fall of Counter-Cultures"", and ""In Search of Italian Genius"", Eco looks at a variety of topics and cultural productions, including the world of Charlie Brown, distinctions between highbrow and lowbrow, the future of literacy, Chinese comic strips, whether countercultures exist, Fellini's Ginger and Fred, and the Italian genius industry.
Umberto Eco was born in 1932 in Alessandria, Italy. He is a professor of semiotics at the University of Bologna, a philosopher, historian, literary critic and aesthetician. He is the author of the international bestselling novels The Name of the Rose and The Island of the Day Before, as well as three collections of popular essays, Travels in Hyperreality, Misreadings and How to Travel with a Salmon & Other Essays. Mr. Eco lives in Milan.
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