Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.
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Auliana Poon
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Seller: medimops, Berlin, Germany
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0851987516. Seller Inventory # 9522149
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0851987516. Seller Inventory # 9484400
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Hardcover. Condition: Good. Spine faded; foxing to edges and to early and late pages. Text is clean. Seller Inventory # G01074
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8vo. pp xiii, 370. Large format paperback. Signed presentation from the author on the title page, 'To Sarah Miller, with best wishes, Auliana Poon - 17th December 2000.' ISBN: 0851987516 Very good. Seller Inventory # C14465
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Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA77308519875165
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