Items related to Agro-food Marketing
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
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About the Author:
Daniel I. Padberg
Christopher Ritson
Luis Miguel Albisu
Christopher Ritson
Luis Miguel Albisu
"About this title" may belong to another edition of this title.
- PublisherCABI
- Publication date1997
- ISBN 10 0851991440
- ISBN 13 9780851991443
- BindingPaperback
- Edition number1
- Number of pages512
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Agro-Food Marketing
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CABI 1997-02-01, Wallingford
(1997)
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ISBN 13: 9780851991443
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Agro-food Marketing
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Agro-food Marketing by Padberg, Daniel I., Ritson, Christopher, Albisu, Luis Miguel [Paperback ]
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