Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi)

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9780851997292: Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi)
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*Highlights the importance of crisis management and provides a guide for tourism operators and offices
*Analyses the strengths and weaknesses of the approaches of tourism managers
*Covers crises caused by: terrorism, natural disaster, disease, crime and war

The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

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About the Author:

David Beirman, Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association.

Review:


"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing


"An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."--John Koldowski, Pacific Asia Travel Association


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David Beirman
Published by CABI (2003)
ISBN 10: 0851997295 ISBN 13: 9780851997292
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