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*Highlights the importance of crisis management and provides a guide for tourism operators and offices
*Analyses the strengths and weaknesses of the approaches of tourism managers
*Covers crises caused by: terrorism, natural disaster, disease, crime and war
The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.
"synopsis" may belong to another edition of this title.
David Beirman, Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association.Review:
"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing
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Book Description CABI, 2003. Paperback. Condition: New. Never used!. Seller Inventory # P110851997295
Book Description CABI. PAPERBACK. Condition: New. 0851997295 New Condition. Seller Inventory # NEW7.1388130
Book Description CABI, 2003. Paperback. Condition: New. Seller Inventory # DADAX0851997295