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Destination Benchmarking: Concepts, Practices and Operations - Hardcover

 
9780851997452: Destination Benchmarking: Concepts, Practices and Operations

Synopsis

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

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About the Author

is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

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Kozak, Metin:
Published by Cambridge, MA, CABI Pub, 2004
ISBN 10: 0851997457 ISBN 13: 9780851997452
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216 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 0851997457 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 717140

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Published by CABI, 2003
ISBN 10: 0851997457 ISBN 13: 9780851997452
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Kozak, Metin
Published by CABI, 2003
ISBN 10: 0851997457 ISBN 13: 9780851997452
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Kozak, M.:
Published by Cambridge, CABI Pub, 2004
ISBN 10: 0851997457 ISBN 13: 9780851997452
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Kozak, M.:
Published by Cambridge, CABI Pub, 2004
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Hardcover. 216 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-5135 9780851997452 Sprache: Englisch Gewicht in Gramm: 950. Seller Inventory # 2378862

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