Synopsis
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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About the Author
is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.
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Destination Benchmarking : Concepts, Practices and Operations
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Oxford University Press, Incorporated, 2004
ISBN 10: 0851997457
ISBN 13: 9780851997452
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Destination Benchmarking : Concepts, Practices and Operations
Published by
Oxford University Press, Incorporated, 2004
ISBN 10: 0851997457
ISBN 13: 9780851997452
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Destination Benchmarking : Concepts, Practices and Operations
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