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This book is about letterpress. The author intended it for printing apprentices,design students and graphic artists in commercial studios as a guide to the visual aspects of typographic design. The author, Cal Swann, worked as Head of the Department of Graphic Design and Printing at the North Staffordshire Polytechnic. He also held teaching positions at the London College of Printing, Manchester College of Art and Design and Plymouth College of Art. He also held positions in advertising, printing firms, and as a freelance designer. His work has been shown in international exhibitions and magazines. At the time of this book, Cal Swann was a Fellow of the Society of Industrial Artists and Designers.
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