Sub-Saharan Africa (Sociology of Developing Societies) - Softcover

Softcover

ISBN 10: 0853455988 ISBN 13: 9780853455981

Publisher: Monthly Review Press, 1982

Synopsis

Book by Allen, Chris

About this title

About the Author:

Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers' attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G's Marketing Innovation Research Fund--a funding source for dissertation research. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

About this edition

• Publisher: Monthly Review Press
• Publication date: 1982
• ISBN 10: 0853455988
• ISBN 13: 9780853455981
• Binding: Paperback
• Number of pages: 178
• Editor: Chris Allen, Gavin Williams