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Synopsis
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
This text is fully supported by a website at http://www.uk.sagepub.com/cornelissen3e/ which includes:
- Password-protected Instructor Resources: Instructors Manual, PowerPoint Slides and new international case studies
- Open-access Student Resources: 50 full-text journal articles from SAGE journals organized by chapter, 60 videos, an online glossary, web links, and study skills resources
This is an ideal text for advanced undergraduate and graduate students studying corporate communications, organizational communication, public relations, and marketing communications courses.
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About the Author
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
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Corporate Communication : A Guide to Theory and Practice
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Corporate Communication : A Guide to Theory and Practice
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ISBN 10: 0857022431
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