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Synopsis
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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About the Author
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
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- PublisherSAGE Publications Ltd
- Publication date2011
- ISBN 10 0857022431
- ISBN 13 9780857022431
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages296
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Corporate Communication : A Guide to Theory and Practice
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SAGE Publications, Limited, 2011
ISBN 10: 0857022431
ISBN 13: 9780857022431
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