The Jelly Effect: How to Make Your Communication Stick - Softcover

Bounds, Andy

Softcover

ISBN 10: 0857080466 ISBN 13: 9780857080462

Publisher: Capstone, 2010

Synopsis

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.

"Andy Bounds taught me more about effective presenting than a lady who’d previously taught two US presidents."
–Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

About this title

From the Back Cover

How effective is the communication you experience every day? How often have you:

• Been bored during a presentation?
• Failed to win a piece of business that, deep down, you know you should have won?
• Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication.

You see, the way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.

So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100% of the time. You would be better at talking to others, presenting networking and selling. You would excel in interviews, and meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise you game to a different level. You'll never fling another bucket of jelly again...

From the Inside Flap

Better communications means better results.

you know that you're good at our job. But do you get the results somebody as good as you should get?

Everyone has to sell to other people,. Either you have to sell yourself, you r ideas, or you products or services. Unfortunately, most of us do it very badly. And it an be so frustrating. Fortunately there are simple techniques that you can use every single time you communicate, to impress, convince and ultimately persuade others to see things your way.

The Jelly Effect will show  you how to get the best out of any communicate, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with simple, practical, proven techniques that will help you be more effective in all your business dealings than ever before.

"What Andy doesn't know about communication isn't worth knowing! He's a true genius and his advice is indispensable. - Helen Mill,s Global PR Director, AstraZeneca

About this edition

• Publisher: Capstone
• Publication date: 2010
• ISBN 10: 0857080466
• ISBN 13: 9780857080462
• Binding: Paperback
• Edition number: 1
• Number of pages: 256