This study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on research into 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that try to compete in the global marketplace as well as firms that have set up, are setting up or are planning to set up subsidiaries in China. The authors' findings are significant for the West owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help western firms achieve positive effects in operations and avoid the harmful impact of macro events.
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Dr. Jinghua Zhao is the Dean in the School of Government at the Central University of Finance and Economics in China. Previously, Dr. Zhao served as Dean for the Business School at Shandong University for 12 years. His recent research focuses on MNC strategy and comparative study across borders.
Dr. Jifu Wang is the Interim Dean in the Business School at the University of Houston-Victoria, Texas. Prior to this, Dr. Wang served as an executive on different top management teams for several group companies in China’s Shenzhen Special Economic Zone and has rich management experience in international business. His current research interests include global strategy and organizational change.
Vipin Gupta is Professor and Co-Director of the Global Management Center at California State University-San Bernadino. His research interests lie in analyzing societal and organizational culture and how culture affects family business models in different areas of the world.
Dr. Tim Hudson is Special Assistant to the Chancellor for International Programs and Initiatives at the University of Houston system. Prior to this, he was President of the University of Houston-Victoria, Texas. His research interests include international development, globalization, cultural aspects of markets, international education and leadership. He has conducted research, worked and led student groups in more than 40 countries around the world.
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