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The Average is Always Wrong: A real-world guide to putting data at the heart of your business - Softcover

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9780857198129: The Average is Always Wrong: A real-world guide to putting data at the heart of your business
  • PublisherHarriman House
  • Publication date2020
  • ISBN 10 0857198122
  • ISBN 13 9780857198129
  • BindingPaperback
  • LanguageEnglish
  • Number of pages236
  • Rating
    • 3.83 out of 5 stars
      12 ratings by Goodreads

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Published by Harriman House, 2020
ISBN 10: 0857198122 ISBN 13: 9780857198129
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Paperback. Condition: new. Paperback. Everywhere you look people are talking about data. Buzzwords abound - 'data science', 'machine learning', 'artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780857198129

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