Becoming Data Literate: Building a great business, culture and leadership through data and analytics - Softcover

Reed, David

 
9780857199270: Becoming Data Literate: Building a great business, culture and leadership through data and analytics
Softcover
ISBN 10: 0857199277 ISBN 13: 9780857199270
Publisher: Harriman House, 2021

Synopsis

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.

But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?

Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

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About the Author

David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data’s use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.

"About this title" may belong to another edition of this title.

Publisher
Harriman House
Publication date
2021
Language
English
ISBN 10 
0857199277
ISBN 13 
9780857199270
Binding
Paperback
Number of pages
212