Research in Consumer Behavior - Hardcover

Russell W. Belk

Hardcover

ISBN 10: 0857244434 ISBN 13: 9780857244437

Publisher: Emerald Publishing Limited, 2010

Synopsis

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.

About this title

About the Author

Russell W. Belk - York University, Canada
Kent Grayson - Northwestern University, USA
Albert M. Muniz Jr. - DePaul University, USA
Hope Jensen Schau - University of Arizona

Review

The 14 articles presented in this volume were selected as the best papers from the sixth Consumer Culture Theory (CCT) Conference held at Northwestern U., Illinois. The conference organizers, who served also as co-editors, are affiliated as follows: Ken Grayson (Northwestern U.), Albert M. Muniz, Jr. (DePaul U.), and Hope Jensen Schau (U. of Arizona. Russell W. Belk (York U., Canada) is the editor for the Research in Consumer Behavior series, of which this is volume 13. Contributors are affiliated with economics departments in Europe primarily, with a few from elsewhere. Topics are varied and include, for example: foodies resisting the cultural authority of the market, a typology of consumption communities, everyday dinner consumption among single mothers, and how Facebook facilitates the breaking of social norms. Distribution in North America is by Turpin Distribution. --Book News Inc. Portland, OR

Edition details

• Publisher: Emerald Publishing Limited
• Publication date: 2010
• Language: English
• ISBN 10: 0857244434
• ISBN 13: 9780857244437
• Binding: Hardcover
• Number of pages: 329
• Editor: Russell W. Belk