Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career ... Technologies in Higher Education)) - Softcover

Laura A. Wankel

Softcover

ISBN 10: 0857246518 ISBN 13: 9780857246516

Publisher: Emerald Publishing Limited, 2011

Synopsis

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students' social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and, using social networking sites during the career management process, for social research and studying abroad.
Contents
1. New Directions in Teaching Technologies: Introduction to Educating Educators with Social Media, Laura A. Wankel, Seton Hall University, Charles Wankel, St. John s University
2. Hybrid Engagement: How Facebook Helps and Hinders Students Social Integration, Bree McEwan, Western Illinois University
3. Social Media for Social Research: Applications for Higher Education Communications, Nicolle Merrill, GlobalCampus
4. Social Media Use by Enrollment Management, Phillip Griffiths & Anthony Wall, University of Ulster
5. Second Life: The Future of Education is Here Today, P. Charles Livermore, St. John s University
6. Mentoring 2.0: High-Tech/High-Touch Approaches to Foster Student Support and Development in Higher Education, Melanie Booth, Marylhurst University Arthur Esposito, Virginia Commonwealth University
7. Learning Together: Using Social Media to Foster Collaboration in Higher Education, Neil Ford, Melissa Bowden, & Jill Beard, Bournemouth University
8. Using Social Media in Study Abroad, Penny Schouten, NAFSA
9. Using Social Networking Sites during the Career Management Process, Nancy Richmond, MIT Beth Rochefort, Northeastern University, Leslie Hitch, Northeastern University & Swinburne University
10. Amplification and Analysis of Academic Events through Social Media: A Case Study of the 2009 Beyond the Repository Fringe Event, Nicola Osborne, University of Edinburgh
11. Connecting Fans and Sports More Intensively through Social Media, Karen Weaver, Penn State
12. Engaging Alumni and Prospective Students through Social Media, Eric Kowalik, University of California
13. Am I Invited? Social Media and Alumni Relations, Heather Makrez, University of Massachusetts Lowell
14. Twitter in Higher Education: From Application to Alumni Relations, Jon Hussey, American University

About this title

About the Author:

Charles Wankel is Professor of Management at St. John's University, New York.He holds a doctorate from New York University, where he was admitted to the Beta Gamma Sigma national honor society for business disciplines. Columbia University's American Assembly identified him as one of the nation's top experts on Total Quality Management. He received the Outstanding Service in Management Education & Development Award at both the 2004 and 2005 meetings of the Academy of Management (AOM). AOM also presented its Best Paper in Management Education Award to him in 1991, and he has been selected to serve as an officer of AOM divisions every year for more than a decade.Along with Robert DeFillippi, he has been editing a multi-volume series for AOM on management education issues: the Research in Management Education & Development Series. Wankel is the leading founder and director of scholarly virtual communities for management professors, currently directing more than seven listservs with thousands of participants in more than 70 nations.(A Google search for "Charles Wankel" will provide you with an awareness of the scope of his online prominence.) He co-authored a bestselling undergraduate textbook, Management, in the 1980s with Prentice Hall, published a scholarly book on interorganizational strategy development in Poland, and numerous scholarly articles, monographs, and chapters.He has extensive international experience, ranging from the United Arab Emirates to Vietnam, Japan, Lithuania, Malaysia, Singapore, Poland, the Czech Republic, and Mexico.He has been an invited lecturer to Harvard and Columbia, as well as the Czech Management Center, University of Warsaw, Polish Academy of Sciences, University of Malaysia, National University of Singapore, and University of Toronto, and he taught and researched at Kaunas Technical University in Lithuania in 1997 under a Fulbright Fellowship Grant.His current research interests include managing geographically and temporally distributed teams and new pedagogies of management education.

Review:

Laura Wankel (student affairs, Seton Hall U.) and Charles Wankel (management, St. John's U.) compile 13 chapters that describe the use of social media such as Facebook, blogs, social bookmarking, Flickr, Twitter, and Second Life in higher education areas of recruitment, enrollment management, advising, mentoring, retention, public and alumni relations, collaboration, study abroad, career management, academic conferences and events, athletic programs, and the social integration of students, as well as methods for conducting research on the use of social media tools in outreach activities. Contributors work in higher education institutions in the US and UK. Distributed in North America by Turpin Distribution. --Annotation ©2011 Book News Inc. Portland, OR

About this edition

• Publisher: Emerald Publishing Limited
• Publication date: 2011
• ISBN 10: 0857246518
• ISBN 13: 9780857246516
• Binding: Paperback
• Number of pages: 300
• Editor: Laura A. Wankel, Charles Wankel