Items related to Sport Marketing (Active Learning in Sport Series)
Synopsis
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.
The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
"synopsis" may belong to another edition of this title.
About the Author
Paul joined the Division of Sport Development, Management and Coaching at Northumbria University in September 2005 after lecturing on Sport and Leisure Management programmes at the University of Chester for the previous ten years. His PhD thesis, from the University of Manchester, focused upon the marketing of small visitor attractions in the North West of England. Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. His specialist teaching and research area is marketing of Sport and Leisure, particularly the newly developed concept of ‘Social Sport Marketing’. Paul has worked on collaborative, and individual, research publications, conference presentations and coordinated a nationwide consultancy project for First Leisure Corporation. He is Co-Director of the Sport Management Research Unit (SMRU) within the Department and Paul is also Programme Leader for the MSc International Sport Management.
"About this title" may belong to another edition of this title.
- PublisherLearning Matters
- Publication date2011
- ISBN 10 0857250906
- ISBN 13 9780857250902
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages224
Search results for Sport Marketing (Active Learning in Sport Series)
Stock Image
Sport Marketing (Active Learning in Sport Series)
Seller: Greenway, Chattanooga, TN, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very good condition. very clean,fast ship. Seller Inventory # 199845
Quantity: 3 available
Stock Image
Sport Marketing (Active Learning in Sport Series)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005544921
Quantity: 8 available
Stock Image
Sport Marketing (Active Learning in Sport Series)
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.97. Seller Inventory # 0857250906-2-3
Quantity: 1 available
Stock Image
Sport Marketing (Active Learning in Sport Series)
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL9981816
Quantity: 1 available
Stock Image
Sport Marketing
Published by
SAGE Publications, Limited, 2011
ISBN 10: 0857250906
ISBN 13: 9780857250902
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 12044996-6
Quantity: 1 available
Stock Image
Sport Marketing
Published by
SAGE Publications, Limited, 2011
ISBN 10: 0857250906
ISBN 13: 9780857250902
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP77166509
Quantity: 3 available
Stock Image
Sport Marketing (Active Learning in Sport Series)
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: very good. little wear and tear. Seller Inventory # Grumpy0857250906
Quantity: 1 available
Stock Image
Sport Marketing
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABTA-6451
Quantity: 5 available
Stock Image
Sport Marketing
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-138938
Quantity: 12 available
Stock Image
Sport Marketing
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 260. Seller Inventory # 262370682
Quantity: 4 available