Older,Richer,Fitter : Identifying the Consumer Needs of Britain's Ageing Population - Softcover

Michael-underwood-age-concern-david-metz; Michael Underwood

 
9780862423834: Older,Richer,Fitter : Identifying the Consumer Needs of Britain's Ageing Population

Synopsis

Endorsed by Sir John Harvey-Jones and Howard Davies. Businesses need to address the implications of the fundamental changes: the population is ageing; the future will be older; youth markets are static or shrinking; older people are becoming richer and fitter; age discrimination is on its way out.

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