Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology)

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9780863418068: Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology)

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

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About the Author:

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He is the author of many successful business books on the topics of marketing, management and communication skills.

Review:

"Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organized, focused and easy to apply." (Professional Marketing magazine)

"About this title" may belong to another edition of this title.

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Forsyth, Patrick
Published by Stylus Pub Llc (2008)
ISBN 10: 0863418066 ISBN 13: 9780863418068
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Book Description Stylus Pub Llc, 2008. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # T8-9780863418068

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P. Forsyth
Published by IET (2007)
ISBN 10: 0863418066 ISBN 13: 9780863418068
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Book Description IET, 2007. Paperback. Book Condition: New. Bookseller Inventory # DADAX0863418066

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Patrick Forsyth
Published by Institution of Engineering and Technology, United Kingdom (2008)
ISBN 10: 0863418066 ISBN 13: 9780863418068
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Book Description Institution of Engineering and Technology, United Kingdom, 2008. Paperback. Book Condition: New. New.. 228 x 156 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: * What marketing is * How marketing works * How it affects the organisation - and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book s clear explanations and the practical view it takes of the necessity for marketing and its implementation. Bookseller Inventory # BTE9780863418068

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Patrick Forsyth
ISBN 10: 0863418066 ISBN 13: 9780863418068
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Book Description 2007. Paperback. Book Condition: New. 156mm x 228mm x 14mm. Paperback. This book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed prim.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 216 pages. 0.340. Bookseller Inventory # 9780863418068

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