Demystifying Marketing: A guide to the fundamentals for engineers (History and Management of Technology)

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9780863418068: Demystifying Marketing: A guide to the fundamentals for engineers (History and Management of Technology)
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Marketing is a big topic. It is complex, vital – and yet too often misunderstood.

Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.

Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to:

  • What marketing is
  • How marketing works
  • How it affects the organisation – and the individuals in it

Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing’s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book’s clear explanations and the practical view it takes of the necessity for marketing and its implementation.

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About the Author:

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books include: How to Write Reports and Proposals and Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way (Foulsham).

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"Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organized, focused and easy to apply." (Professional Marketing magazine)

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Patrick Forsyth
Published by Institution of Engineering and Technology, United Kingdom (2008)
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Book Description Institution of Engineering and Technology, United Kingdom, 2008. Paperback. Condition: New. New. Language: English . Brand New Book ***** Print on Demand *****. Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: What marketing isHow marketing worksHow it affects the organisation - and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book s clear explanations and the practical view it takes of the necessity for marketing and its implementation. Seller Inventory # APC9780863418068

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Book Description The Institution of Engineering and Technology. Paperback. Condition: New. 216 pages. Dimensions: 9.0in. x 6.1in. x 0.6in.A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketings purpose, role and methods. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780863418068

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Book Description Institution of Engineering and Technology, United Kingdom, 2008. Paperback. Condition: New. New. Language: English . Brand New Book ***** Print on Demand *****.Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: What marketing isHow marketing worksHow it affects the organisation - and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing s purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book s clear explanations and the practical view it takes of the necessity for marketing and its implementation. Seller Inventory # APC9780863418068

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